The Block (@TheBlockCo): THE BLOCK: Ripple has signed a multi-year partnership with University of Louisville Athletics that will bring XRP branding to its men's and women's ba…
Estimated coin impact
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- XRP+18Positive
THE BLOCK: Ripple has signed a multi-year partnership with University of Louisville Athletics that will bring XRP branding to its men's and women's basketball programs beginning this season. The $XRP logo will become a permanent fixture on Denny Crum Court and will also appear on courtside signage, digital platforms, and basketball broadcasts. Ripple will support TradFi and DeFi education for Louisville students and athletes. The agreement follows similar multi-year partnerships with the University of Kansas and the University of Florida.