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ONE (@ONEchain_game): 80% of Chinese mobile gamers never download the games they play. That market hit ¥53.5B in 2025 — roughly 20x since 2021. (Niko Partners via GameBeat,…

Estimated coin impact

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80% of Chinese mobile gamers never download the games they play. That market hit ¥53.5B in 2025 — roughly 20x since 2021. (Niko Partners via GameBeat, Sept 14) 𝗢𝗡𝗘𝗽𝗹𝗮𝘆 already brings that same instant-play model to Korea through ONEstore — open the app, log in, play. No install.

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