Business (@XBusiness): X Showcases Product Innovations and Creator Opportunities to Advertisers in New York

X Showcases Product Innovations and Creator Opportunities to Advertisers in New York X brought together top advertisers, brands and agencies in New York last week for an exclusive Client Council event focused on the platform’s latest innovations and expanding opportunities for brands and creators. Hosted by Global Head of Advertising, Monique Pintarelli under the theme ‘Ad Astra’ (To the Stars!), the Client Council event highlighted X’s ambitious vision for the future of advertising on the platform. Key Product Innovations Unveiled Head of Product, Nikita Bier joined Monique for a fireside chat detailing recent new product highlights including: Custom Timelines: puts users in full control of their X feeds, shaping timelines around personal interests Cashtags: real-time financial insights allowing users to see relevant posts and live price charts within X Grok Imagine Quality Mode: enabling the creation of stunning, highly realistic image and video content Grok Translate: removing language barriers, powering seamless global conversations Enhanced Focus on Creators and Content Global Head of Content Partnerships, Mitchell Smith outlined X’s strengthened creator ecosystem – a new 360° content strategy built around X Amplify, X Originals, and the growing X Creators program. He led a creator panel featuring Don Tepman (@realEstateTrent), Ari Meirov (@MySportsUpdate) and Jackson Dahl (@jacksondahl) who shared first-hand experiences growing authentic audiences on X. Mitchell also welcomed MLB’s Alex Cadicamo who discussed how the platform drives real-time engagement around baseball and the return of the classic This Week in Baseball series as an X Original hosted by Gen-Z creator Kait Maniscalco. X Ad Platform Upgrade X announced it has begun the most significant rebuild of its advertising platform in the company’s 20-year history. The complete system overhaul aims to deliver better performance, higher reliability, and faster innovation for advertisers of all sizes. The first phase of the new X Ads Manager migration is already underway, with dedicated support teams helping advertisers to transition seamlessly. “Where History Happens in Real-Time” Monique said the event reinforced X’s unique position in the market: “X is a true social media platform where people come to get involved and not just scroll - it’s where history is made and shared in real time, as it unfolds. We are committed to unstoppable innovation at X and have never been more excited about what’s possible!” The Client Council underscored X’s push to position itself as an essential platform for real-time engagement, and high-impact advertising.