SOON - Solana Optimistic Network (Mainnet Arc) (@soon_svm): New Professionally Curious episode🧠!
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New Professionally Curious episode🧠! Episode 14, @justsayuluvjo sits down with @trevorAron (ex-@coinbase, Founder of @doormatxyz, now @Alchemy) to discuss his riveting journey building + investing in crypto. From @coinbase → @doormatxyz → @Alchemy — Trevor shares what it takes to build, invest, scale, and exit in crypto while keeping your vision intact. Lessons in product, resilience, and the art of user adoption from a veteran builder. SOON takeaway: High performance isn’t just about TPS, it’s about building a kick ass user experience. Like Trevor, SOON’s building at the intersection of infrastructure and UX, and SOON is enabling anyone to launch scalable chains and trading systems with the SOON Infra + Perp Stack. Key Highlights: • Trevor’s path from Coinbase to Alchemy • Lessons from founding & exiting Doormat • Building through volatility and loss • When to build vs. when to sell • Why UX and storytelling matter more than tech alone • The future of decentralized trading & wallet apps ⏱️ Timestamps 00:00 Trevor’s crypto journey 03:35 Lessons from Coinbase 06:18 Founding Doormat 09:35 Market volatility & resilience 11:23 Joining Alchemy 13:47 Build vs. sell 15:55 Future of trading apps 18:55 Branding & user engagement 21:20 Adaptation as a founder’s superpower Listen to the full episode below 👇