Robbie Ferguson | Immutable (@0xferg): the biggest narrative shift isn't happening on CT

the biggest narrative shift isn't happening on CT it's in conversations with web2 businesses for the longest time, the benefits of web3 gaming were articulated as being for the player rather than the studio it's great for the player if FIFA cards can be digitally owned, but why would FIFA want this when it risks their recurring revenue from season after season of sales? the answer is user acquisition rewards align the incentives of the player with the game. suddenly the player wins when the game wins, and the game can grow an audience many times faster, at a fraction of the cost when web2 games realise this it's a lightbulb moment at gamescom, our team was able to speak with 50+ web2 games in 72 hours - most of whom would never have spoken to us about "crypto" a few years ago, but are now eager to hear about "rewards" it's becoming super obvious to them that the future of web3 is studio centric and when the studios win, they bring their users