Business (@XBusiness): Unlock Gen Z's influence and impact on X

Unlock Gen Z's influence and impact on X Need to grab Gen Z's attention? Leverage X's clout with this influential, video-first audience. X is the place to be for brands looking to engage a passionate, attentive, and often elusive Gen Z audience in the moments when they’re most receptive. Gen Z users continue to come to X, with an 8% increase YoY and a 12% increase in the US since 2022. With 31% of X’s users now belonging to Gen Z, we’re not only capturing their attention, we’re setting the pace for trends and culture, evidenced by daily emerging memes and viral moments. Gen Z is increasingly turning to X as the go-to platform for viral trends and cultural moments. The #1 Gen Z Brand According to Ad Age & the Harris Poll With X topping the Ad Age-Harris Poll (https://adage.com/article/datacenter/popular-gen-z-brands-x-hellofresh-chick-fil/2589336?utm_content=twt%3Aread&utm_medium=soc-own&utm_campaign=aware%3Aupr%3Apgv%3Aall%3Aalways&utm_source=Twitter#/Echobox=1730808331-1) as the #1 Gen Z Brand, it's clear that the platform's relevance surged during the 2024 election and the Paris Olympics, which alone generated over 103 billion impressions (https://x.com/XData/status/1823413395707846874). X also became the epicenter for "brat summer" memes, sparked by the latest album from Grammy Award-winner Charli XCX, illustrating how X continues to be where the cultural conversation happens. 🖼️ https://pbs.twimg.com/media/GjcDDrVWUAEz5Qq.jpg X has captured the attention of Gen Z, reeling in millions of influential users drawn to brands rooted in authenticity and immediacy. X is also committed to video and creators through enhanced monetization and new engaging content formats, ensuring that your brand can leverage the surge in video consumption. With our innovative suite of tools like Trend Genius (https://x.com/XBusiness/status/1813952069251866726), you can tap into cultural moments as they happen, making your campaigns timely and impactful. Your audience is already here, actively engaged, and ready to interact with your brand on X. Redefining the Immersive Video Experience As Gen Z awaits the future of other video-first platforms, advertisers gain a prime opportunity to capture this demo's attention on X. Our data shows that Gen Z is leading the way in shaping behaviors on our platform, especially around video consumption: for every 3 people engaging on X’s immersive video surface, 1 is Gen Z. And according to GWI, Gen Z on X are 28% more likely to have watched video on mobile compared to other non-X social users. With the launch of the Video Tab (https://x.com/XBusiness/status/1881169825214664932) feature, X now offers an effortless transition for creators and their followers, giving advertisers a platform where they can directly engage a young, vibrant audience through ads integrated into high-quality content, enhancing both visibility and interaction. 🖼️ https://pbs.twimg.com/media/GjcDUBWWsAASxlv.jpg X represents a unique social experience where Gen Z can simultaneously consume breaking news, engage with global thought leaders and participate in real-time cultural conversations. 🖼️ https://pbs.twimg.com/media/GjcDgg2XwAAyt7P.jpg Connect with Untapped Gen Z Audiences Harness the unique reach of X to catapult your brand into the heart of Gen Z's cultural universe. Because of X’s unique position among the Gen Z audience, we’re attracting a vast, incremental audience that you won’t reach on other platforms. 🖼️ https://pbs.twimg.com/media/GjcDo1mWQAACyJP.jpg For example: there's only a 19% overlap in X users and Threads -- which means that you'd be missing out on X's 81% unique reach among the most valuable Gen Zers. Compared to TikTok, X offers a 19% incremental reach -- this makes X the perfect platform for those who want to maintain their momentum while reaching new people. The time to engage with Gen Z is now, and X is your gateway. X is not just capturing the attention of this pivotal demographic; we're leading the charge in culture and trends with daily viral moments. Make your campaigns part of the cultural conversation from the jump with X’s cutting-edge adtech and our video-first content approach. Don’t wait, reach out today! (https://business.x.com/en/form/contact-us?ref=web-btc-24bxccontactus-gbl-successstoriescta&utm_source=btc&utm_medium=web&utm_campaign=24bxccontactus&utm_content=successstoriescta&utm_term=en)