AdEx (@AdEx_Ads): A week from the Web3 Marketers Summit at @EFDevcon, we decided to pick @KseniiaBaziian's brain on Web3 and marketing and get to know her better. Read…
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A week from the Web3 Marketers Summit at @EFDevcon, we decided to pick @KseniiaBaziian's brain on Web3 and marketing and get to know her better. Read her answers below ↓ 🔷 AdEx: One Web3 trend you think is overhyped? 💛 Kseniia: Airdrops as the ultimate solution for all things marketing from brand awareness to platform usage. 🔷: Biggest challenge for Web3 marketers right now? 💛: Differentiating among competitors. There are multiple protocols build similar products at the moment and it’s crucial for them to tackle brand positioning and product marketing right. 🔷: Favorite Web3 marketing move this year? 💛: I’m a big fan of branding plays and emphasis on visual identity from multiple protocols from @phantom to @Eclipsefi, @monad_xyz to @berachain 🔷: Who’s a Web3 influencer you admire? 💛: I shifted from following KOLs to following industry leaders this year and have quite a few marketers and founders that I listen to. 🔷: What’s your favourite thing about Web3? 💛: Possibilities and the openness of the space. You can literally do whatever you want, get in touch with anyone or test drive any idea. Join Kseniia and other Web3 marketing experts at our summit in Bangkok 🇹🇭 Quote [@AdEx_Ads](https://www.twitter.com/AdEx_Ads/status/1848379115197362206) > 🎉 We're excited to announce the speakers at the Web3 Marketers Summit during Devcon 7 in Bangkok > > Meet @KseniiaBaziian - Marketing Advisor at @orca_so, one of the largest DEX apps on @solana > > Kseniia has been actively involved in Web3 since 2020. During this time, she led the marketing of prominent projects like Ankr, Premia, and Polkadex. Today, she helps Web3 teams with their strategy and growth initiatives and mentors at accelerators like @OVioHQ and @superteam > > Catch Kseniia at the 'KOLs: Authenticity over hype' panel, where she'll shed light on the controversial topic of KOLs 👀 > > RSVP in the tweet below ↓