CoinDesk (@CoinDesk): Instead of creating empty buzz and boosting vanity metrics, we need airdrops and KOL campaigns that convert committed users, build brand relationships…
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Instead of creating empty buzz and boosting vanity metrics, we need airdrops and KOL campaigns that convert committed users, build brand relationships, and bring rewards to communities, says @fwielanier. For #Web3MarketingWeek, presented by @Cookie3_com https://trib.al/iLE1iTr