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CoinDesk (@CoinDesk): There's a new twist on the model of paying influencers to shill cryptos.

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There's a new twist on the model of paying influencers to shill cryptos. "KOLs" invest in projects they promote. In return for buzz, they can unload tokens sooner than other investors. Sometimes right when tokens launch. https://trib.al/MwDQotX

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